New Site Release: Tom Ingrassia Productions

Screen Shot 2013-03-03 at 7.44.19 AMWe’re thrilled to release a new template-based WordPress site, for Tom Ingrassia Productions.  Tom is a long-time friend and client, and this new site is his fourth brand revision.  We were able to create a new logo that truly speaks to his business and image, and incorporate it into a responsive pre-existing WordPress theme. Check out www.ingrassiaproductions.com!

Tom says: “Working in partnership with North Forty Road, I was able to develop a dynamic new image for my company–one that reflects the high quality programs that I offer. Scott and Shane listened to my needs/wants, captured what I wanted to achieve, and involved me in every step of the process. I have a site that I am very proud of!”

We’re happy to discuss your needs for branding and image, and to truly get to the heart of your business with the latest internet tools.  Contact us today for your free consultation.

Using the WordPress Mobile App

If you have an Android phone, iPhone or iPad did you know there is a version of WordPress for your device? If you have a WordPress site, this means you can log in to your site on your mobile device and make changes and updates. Having mobile access to your blog is really handy, and having a slick mobile app that takes full advantage of your mobile’s interface makes it easy.

To use this tool, download the appropriate version to your handheld:

WordPress for iOS

WordPress for Android

Both apps allow you to edit your blog and update your content. You simply enter your site’s URL (web address) and your username and password, and the app connects to your site and downloads your recent content. From there, you can add new content and edit old content.

WordPress remains a great tool for your business, and with these mobile apps, WordPress is even easier to use. Contact us if you have any questions or would like more ideas on how to get the most out of WordPress.

A New Year Approaches

We might be inclined to take a moment and look back on 2012 and remember all that was accomplished. At NFR, that would be quite a list as many things have changed in our business over the past 12 months.

Ppbc_icon_checklistBut looking back isn’t really our style. Instead, we are looking at 2013 and planning the new year.  I hope you are thinking about the opportunities for your business in 2013, and ways you can position your business for success.

Of course, we stand ready to help with your website. As you think about your online presence for 2013, ask yourself:

  • Are your images current? (Still using that headshot from 2003?)
  • Does the design of your site reflect the quality of your business?
  • How current is your site text? (Still advertising a sale from last Spring?)
  • Does your site look good on modern computers and mobile devices/phones?
  • Does your website and print material match so that you are easily identified? (business cards, letterhead, mailings, etc.)
  • Are there website features you’ve always wanted? (e-store, video, forms, photo gallery, events calendar etc.)
  • How does your site do in a Google search?
  • Is your website connected with your LinkedIn, Twitter, and Facebook accounts?

It may be time to consider a new site design or a refresh. Need help? I invite you to be in touch for advice on how to make your site come alive, so that you can start 2013 with your best foot forward!

Two New Sites Released

http://maison4.comMaison4 is an interior design company that specializes in all areas of interior design, including space planning, lighting design, furniture selection and window treatments with locations in Boston and Phoenix. Their web site includes information about their services, as well as a storefront with hand-selected items for home decorating. Congratulations to Maison4 for launching their new site.

vecofcanton.comAlso this week, we launched the new site for Veterinary Emergency Center of Canton, CT. VEC of Canton offers a 24 hour emergency clinic for household pets. No matter the time, they can care for your pet, complementing the services of your regular veterinarian. Their site includes a visual design with detailed information about their services. We are proud to have worked with this new small business as they launch both their site and their services.

Contact us today to start work on your new web site!

New Site Release: Brick and Stone Expressions

We are excited to announce the launch of the new website for Brick and Stone Expressions. Brick and Stone Expressions creates original and unique stone products for fundraising projects, memorials for pets, monuments for significant moments and events, decorative stones for gardens, and even drink coasters and other specialty products. Brick and Stone Expressions is able to offer custom designs that express your personal sentiment or capture your corporate identity. Their website needed to showcase the wide variety of stone products and designs they offer and communicate to potential customers the various options available. Congratulations to Brick and Stone for launching a new web site with North Forty Road.

You can visit the new site at http://brickandstoneexpressions.com/.

NFR’s Communication Plan

One of our primary goals at North Forty Road Web Studio is to be your trusted web advisors. To that end, we strive to provide a high quality web product that meets your needs. But we also strive to provide customer service and support so you never feel left out in the cold when you need help. Today, web sites are mission critical tools, essential to your business plan and success. We want to do our part to ensure your success.

In the weeks ahead, we also hope to improve our communications with you. We want to provide you with useful information and helpful tips to keep your business running well and to allow you to utilize the latest tools on the internet. At the same time, we don’t want to inundate our clients with needless email or anything that might be perceived as “spam.” We want to increase the value of your relationship with us, not detract from it.

So, here is our strategy for communicating with you:

  • We will continue to send out a monthly e-mail newsletter. This newsletter will be the only regular email we send out (excepting our billing emails, sent by our billing system based on your billing schedule) and we sometimes even take a month off. This means, the most email you will get from us is once a month. Sometimes, of course, there are special announcements that require us to send out an email to all our clients, usually regarding server status or a security concern. That is a rare exception to our once-a-month email rule.
  • We will publish a weekly blog newsletter, that will contain helpful tips and hints. This blog will be posted on our website for anyone to read. Our monthly newsletter will be composed largely of these blog posts.
  • Usually, our blog posts will be brief, one-item stories that are focused on something useful for your business. But occasionally we will write a more in-depth article to help you reflect more deeply on how you are using the internet to further your business goals.
  • Since we are increasing our blogging content while keeping our email newsletters low, we will post the blog updates through our LinkedIn and Twitter accounts. If you follow us on Twitter, you will always know when there is some fresh content on our blog.

We want to be your trusted web advisors. Please let us know if our communication is useful to you, or if you have other ideas on how we can more effectively fulfill our mission of meeting the internet needs of business.

New Site Release: Bristol Hearing Aids

Bristol Hearing Aids

We’re proud to announce another new site release, for Joanne Cyr-Callaghan at Bristol Hearing Aids, a company serving the needs of people with hearing loss. Joanne has a growing business that needed a new, improved web site. Our custom design gave her a great look at a great price.

Our professional design team took cues from Joanne, and developed a site that is clean, modern, and simple, yet contains the vital information her clients and potential customers are looking for. We also are developing a mobile version so folks can find her business easily on the go.

Check it out at www.bristolhearingaids.com!

Are you using this hot summer to your best advantage?

For some, Summer is a time to slow down the pace of work, to recharge the batteries, and to prepare to be better, more excited, and more productive once the busy Fall hits.  A great way to hit the ground running this Fall is to spend some time now focusing on your marketing.  Take a few moments to think about how you are reaching your customers, and use some of our tips below.

Do an e-newsletter, like this one. Email marketing continues to be an easy way to connect with your customers, and it works! (You’re reading this one, right?) Some studies have shown interesting facts, like:  Did you know that people are more likely to open and read an e-newsletter on a hot, sunny day?  Also remember: The more personal, the better – your customers will feel more connected to you if you simply converse with them. Contact us to talk about setting up your own e-newsletter campaign.

Update your website content: This is a great time to click through your own website. Maybe it is time to upgrade text and images and to add something new. Remember that your website is not like a printed brochure – the message should grow and change with your business. Contact us for advice on how to improve your website. 

Invest in internet marketing: Have you had a Search Engine upgrade on your website recently (or ever)? Have you checked the statistics of your site visits and how people are finding you online? A small amount of time on your part and some financial investment can truly make your website work for you. Contact us to discuss your own marketing situation, and how your website can be part of your sales team.

We look forward to hearing from you, and wish you a well-balanced summer: rest, relaxation, and readiness for the Fall!

Website Checklist for 2012

2012 is only days away… is your business ready for a new year? Is your website up-to-date?

Here is a handy list of things to think about:

  • Are your images current? (Still using that headshot from 2003?)
  • Does the design of your site reflect the quality of your business?
  • How current is your site text? (Still advertising a sale from last Spring?)
  • Does your site look good on modern computers and mobile devices/phones?
  • Does your website and print material match so that you are easily identified? (business cards, letterhead, mailings, etc.)
  • Are there website features you’ve always wanted? (e-store, video, forms, photo gallery, events calendar etc.)
  • How does your site do in a Google search?
  • Is your website connected with your LinkedIn, Twitter, and Facebook accounts?

Many of these items are small housekeeping things, several that you can even do on your own. Need help? I invite you to be in touch for advice on how to make your site come alive, so that you can start 2012 with your best foot forward!