For some, Summer is a time to slow down the pace of work, to recharge the batteries, and to prepare to be better, more excited, and more productive once the busy Fall hits.  A great way to hit the ground running this Fall is to spend some time now focusing on your marketing.  Take a few moments to think about how you are reaching your customers, and use some of our tips below.

Do an e-newsletter, like this one. Email marketing continues to be an easy way to connect with your customers, and it works! (You’re reading this one, right?) Some studies have shown interesting facts, like:  Did you know that people are more likely to open and read an e-newsletter on a hot, sunny day?  Also remember: The more personal, the better – your customers will feel more connected to you if you simply converse with them. Contact us to talk about setting up your own e-newsletter campaign.

Update your website content: This is a great time to click through your own website. Maybe it is time to upgrade text and images and to add something new. Remember that your website is not like a printed brochure – the message should grow and change with your business. Contact us for advice on how to improve your website. 

Invest in internet marketing: Have you had a Search Engine upgrade on your website recently (or ever)? Have you checked the statistics of your site visits and how people are finding you online? A small amount of time on your part and some financial investment can truly make your website work for you. Contact us to discuss your own marketing situation, and how your website can be part of your sales team.

We look forward to hearing from you, and wish you a well-balanced summer: rest, relaxation, and readiness for the Fall!