Hmm... So I'm writing an article called "Write an Article." I'm already confused - are you?
At a recent networking meeting, our group was discussing ways to get a message across to our clients that (a) shows what we as professionals can do, and (b) doesn't sound "showy" or arrogant. It's not always easy to do! Personally, I have a lot of trouble getting up in a group setting and talking about my business, because it often feels like I am coming across as self-centered, though I'm pretty sure that's not me.
One of the ways we can share our knowledge and gain traction with people as an expert in our chosen field is to write articles. Articles should sound comfortable and conversational, and be brief. We all know that the human attention span for this type of thing is not what it used to be!
But, most importantly, it should offer something that people can use, on their own, to help with their business, life, etc. In other words, something relevant.
After writing your article, you can post it on your blog, as I'm doing here. After you're done, post a link to your blog post on your LinkedIn, Facebook, and Twitter account. Then, repeat. Do an article weekly, post it in your social media, and watch the "likes" and responses come in! You can also promote your business a bit by leaving the article a bit open ended. For instance: "Want to know more about writing and posting articles online? Contact us today to learn more
Finally, have fun with it. You have your own unique voice, your own unique take on your industry, your own amazing personality. Let it shine!