Taming Your Inbox

If you’re anything like me, you get too many emails each and every day. The flow of email can be overwhelming. More than that, sorting through all your email each day can be a major consumer of time. More than once I’ve sat down at my computer in the morning and begun my day churning through the inbox, only to look up and discover that hours have passed by.

Adopting some basic strategies towards email can help you tame your inbox. Here are just a few ideas:

  1. Set time for email. Don’t let email drive your day. Instead, set specific times of the day that you will address your email, and limit those times to whatever is reasonable for your work. I find a couple hours a day is generally sufficient to keep on top of my emails. Keeping that time limit in mind helps me focus through the fluff.
  2. Unsubscribe! Do you really need to read that email list? Get off as many email lists and marketing campaigns as you can. Think of your inbox as a sacred space for critical communications. If it isn’t really important, don’t let it in there!
  3. Discipline your inbox to be empty. Take time each week to clear out all of your emails. I know, it sounds crazy, but it can be truly liberating. When you know that you have managed all of your emails then you can really focus on what needs to be done. Keeping an email archive is a nice way to have a “safety net” should you need to find something later. Otherwise, respond to emails, assign them to a to do list or delegate them away.
  4. Filter the spam. Using a spam filter will really help you keep out the junk mail. Online services, like gMail, do a great job of filtering the email before it ever gets to you. But if you use a desktop client, there are several great spam filtering tools. Many email clients have them built in. Make sure they are on!
  5. Use the phone. Remember that email isn’t the best tool for all communications. Sometimes, picking up the phone or having a face-to-face meeting is the best way to go. In fact, sometimes a phone call is even faster than email. Don’t default to email just because it’s easier. If the message merits a phone call, make the call.

Taming your inbox isn’t easy, but it is possible. A few basic disciplines and some technology can really help you use email, instead of email using you. Contact us now for all of your email needs.

New Site Release: The MotivAct Group

www.motivactgroup.org

Dreams are worth chasing! That is the wisdom from life coach and motivational speaker Tom Ingrassia. A long-time client of North Forty Road, we recently helped Tom’s MotivAct Group launch a new web site to showcase his unique brand of mentoring and coaching for success.

We are pleased to host the MotivAct Group at North Forty Road. Tom is able to share stories of the people he has touched, bits of wisdom and inspiration, and even videos of new talks and programs. His itinerary is maintained online so that people can come out and see him live and in person. The WordPress engine gives him the power to update his site on his terms, while our custom theme gives it a look all its own.

Check it out at www.motivactgroup.com.

Mobile Websites

It’s a fact: the fastest-growing group of web-searchers are folks who browse on their mobile devices: iPhones, iPads, Androids are the biggest out there, but there are many others.

The images below show the differences between a standard site and its mobile counterpart. You can test drive this yourself at www.ctconstitution.com.

A mobile site displays completely differently in a phone or tablet, removing extraneous graphics, adding a simpler navigation menu, and above all, making the text larger and easier to read.

Easier to read translates to: more people will read, and learn about your business.

What can you do as a business owner to catch the attention of these people? Be sure your website works well in a mobile format. I invite you to contact us for more info on mobilizing your site. Let’s take your website into a new era of growth!

Peace,
Scott

Full Version

Mobile Homepage

Mobile Navigation

Mobile Store

Spam In & Spam Out

“Where did I sign up to get mail about that drug??” What used to be the occasional annoyance has become a constant. The best way to handle spam is finding a way to manage it.

Have I been hijacked? Sometimes spam messages appear to come from your own email address. In most cases, you are safe; the automated spam “bots” have changed the headers in their outgoing mail to make it appear that the message is coming from you.payday loans Just ignore these; they are harmless.

However, if you get a complaint from a number of people that “you’ve been spamming me,” your email account may have been compromised. We have all received those messages from a good friend selling “enhancements” to their entire address book. These are cases of spam hijacking. If it happens to you, the first step is to change your passwords. Learn more about email hijacking and what you can do about it here.

What can I do about all the spam I receive? The first thing to do is Google your own email address, and try to have it removed from all sites on which it appears. The live email address is a magnet for spammers. Next, get a good spam filter or convert your mail to a Google Apps account that has built-in filtering.

We can help! Contact us for more info about managing your spam. We can advise you on the best way to keep your spam manageable and your email efficient.

New Site Release: Central CT Plumbing and Heating

www.centralctplumbing.com

We’re proud to announce another new site release, for Tim Vergnetti at Central CT Plumbing & Heating, LLC, a Wallingford plumber. Tim is an honest, hardworking guy, and needed his site to present his business well, yet be designed within his tight budget.  Our new basic WordPress templates were just the ticket!

Using our NFR Basic Red Template, we customized with his logo, images, and content that he will be able to add to, change, and otherwise enhance over time.  An easy connection to his business Facebook page, setup of a Google Places page, and Google Apps business email rounded out the project, helping Tim to efficiently get the work out about his great work.

Check it out at www.centralctplumbing.com!

 

New Site Release – Hahn Interiors, LLC

www.hahninteriors.com

Today we released another WordPress site for a local Bristol, CT business: Hahn Interiors, LLC. Helen Hahn is a talented interior decorator who provides a full range of interior services in the Farmington Valley of CT and beyond, including Interior Renovations, Space Planning, Furniture,
Lighting, Window Treatments, Re-upholstery, Accents, Custom Bedding, and Floor Covering.

Especially in the business of decor, a picture is worth a thousand words.  On this website, Helen has the ability to add and manage multiple photo galleries showing various aspects of her work in an effective visual way. As with all WordPress sites, she has control of all of this content through a simple-to-use back end interface. We also set up a Google Apps email account for ease of managing her business email.

Check it out at www.hahninteriors.com!

New Site Release – Connecticut is Ultimate!

www.ctconstitution.com

I’m very excited to be the “web guy” for Connecticut’s newest pro sports team!  The Constitution, owned by local business guy Bryan Ricci, are part of the fledgeling AUDL – American Ultimate Disc League.  Consisting of eight teams nationwide, the professional Ultimate league begins its first official season in 2012.

The site for the Constitution needed to be visually “cool”, provide great images, and allow visitors to interact in many different ways – from league and team statistics that can be managed and updated by the owners to automated scheduling display to two discrete stores for ticket and merchandise purchasing – all done through WordPress add-ons within a reasonable budget

Check out the site, and be sure to catch their first home game on May 5!  Visit www.ctconstitution.com.

New Site Release – Century Tool and Design

www.centtool.com

Ready for their 2012 catalog to be published, Century Tool and Design of Plantsville, CT, needed a website that would be basic in style, but would allow potential and existing customers a place to view their full catalog online.  With world-wide customers, this online portal is an essential piece of their business.

We used a customized version of our “Basic-Clean” template here, with accents to match their catalog color scheme.  The highlight of this site, however, is the PDF viewer on each catalog page.  This allows the Century staff to replace individual pages throughout the year when products change through an easy-to-use online interface.

We also set up a complete Google Apps account for their entire staff for business email, saving them from multiple headaches previously experienced with Outlook Express.

Visit www.centtool.com and give it a test drive.  We welcome your comments!

Website Checklist for 2012

2012 is only days away… is your business ready for a new year? Is your website up-to-date?

Here is a handy list of things to think about:

  • Are your images current? (Still using that headshot from 2003?)
  • Does the design of your site reflect the quality of your business?
  • How current is your site text? (Still advertising a sale from last Spring?)
  • Does your site look good on modern computers and mobile devices/phones?
  • Does your website and print material match so that you are easily identified? (business cards, letterhead, mailings, etc.)
  • Are there website features you’ve always wanted? (e-store, video, forms, photo gallery, events calendar etc.)
  • How does your site do in a Google search?
  • Is your website connected with your LinkedIn, Twitter, and Facebook accounts?

Many of these items are small housekeeping things, several that you can even do on your own. Need help? I invite you to be in touch for advice on how to make your site come alive, so that you can start 2012 with your best foot forward!

Winter Specials

Due to the great success of our Cyber Monday deals, we have made possible two great discounts for the month of December.

A new site at a great price!

We are offering two deep disount specials on new WordPress template designs ($590), and new hosting accounts ($80/first year) – through January 1 only.

Visit www.n40road.com for details.