Monthly Archives: March 2013

New Site Release: ABRN Development

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www.abrndevelopment.com

North Forty Road is proud to release a new website for ABRN Development, a high-end contractor and homebuilder in MetroWest Boston.  We’ve worked with ABRN on a number of projects over the years, and now was the time to replace their older Flash-designed website – it looked great, but was totally invisible in iPhone/iPad.

Here’s what Alicia Nardo, co-owner of ABRN, had to say:

Our new website provides a fresh and updated view of our company and services.  We were looking for something clean and image driven and that is exactly what our new site is.  I love having the administration tool at my command so updates are easy to make and announcements can be made timely to our industry and clientele.  Our new project inquiry form allows us to capture very important information at the first point of contact which will allow us to better serve potential new customers.

Thank you for a job well done!

Check out the new ABRN Development site today, and contact us if you’d like to discuss a similar new web presence for your business!

Coach to Success

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Owning a business can be a lonely thing. How often to you get stuck in a rut because you are doing the same things over and over again?  Or, start the day without any idea what the “next thing” is going to be to move your business forward?

Consider getting a coach! My business stayed in the same spot for several years until I got serious about moving forward.  I worked with two different business coaches, worked through several exercises designed to move North Forty Road forward, and the results were simply amazing.  Triple-the-revenue kind of amazing, actually. I’m a believer!

Screen Shot 2013-03-07 at 10.54.08 AMIn addition to working directly with a business coach, I discovered a great daily podcast.  JB Glossinger is the voice and mind behind www.morningcoach.com.  In his own words, his daily 15-minute message is designed to “keep you moving forward, living the life you want to live, and just having some fun.”  What else do we need, really? Each day’s message is filled with great tips and inspiring stories that help keep me on track with my attitude, my finances, and business. And, JB’s energy is just plain infectious.  I can’t wait to listen, first thing every day!  Morning Coach is highly recommended.

The reality is, you are never alone in business – there are like-minded individuals ready to help, through formal coaching, podcasts, and even in your networking and among your clients. And, you may have noticed – they love to talk! Listen, learn, and grow.

Why Custom?

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With the thousands of pre-designed websites and free design tools available, I often get the question: “Why should I invest in a custom design?” There are basic reasons that the custom WordPress website continues to be our best-seller:

  • iStock_000004715911LargeWe take the time to learn about you. No free tool or design is going to capture your business goals, your unique tastes, your “look.”  Your logo, business cards, website and more need to reflect the “you” of your business.
  • What we learn about you is the real deal. The internet is chock-full of websites that are impersonal, generic, and lack vision. Your website can stand out from the crowd simply because it is genuine and sincere. People spot that personal touch immediately, and respond.
  • You’ll be proud of your site, and of your business. Because you have taken the time to work with us on a custom design that truly expresses the “you” of your business, you’ll use it more, you’ll promote it more, and your business will grow from the inside out.

I’m glad to talk through the exciting process of designing a custom website.  Contact us any time for advice, for an evaluation of your current site, or to hear success stories from our happy clients. We’re here to help!

Are you good at email?

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Courtesy Renjith Krishnan/FreeDigitalPhotos.net

Courtesy Renjith Krishnan/FreeDigitalPhotos.net

Texting, Tweeting, Facebook-ing, Chatting, IM-ing….  We have so many ways to connect without actually talking, and good ol’ email is still the #1 standby.  Are you a good emailer?

Here are two helpful articles on the topic – I learned a few things in reading them:

The most important things that I look for in good email communication are:

  • Write in sentences. Email is like letter-writing, so use punctuation, good sentence structure, capitalizations, paragraphs, etc.
  • Be brief, but be clear. People have little time to get bogged down in your backstory (unless they’ve asked for it), so get to the point, or start your email with some headline ideas.
  • Answer all questions. Ever ask someone three questions via email and only receive an answer to one of them? Enough said.
  • When in doubt, call or meet. There’s only so much you can get across electronically. In business people trust you, not your email skill. So, when things get confusing or unclear, especially when several back-and-forth attempts are still baffling, pick up the phone or schedule a meeting.

Email can be a necessary evil, or it can be a huge benefit for your business if done well.  Take the time to email effectively!

New Site Release: Tom Ingrassia Productions

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Screen Shot 2013-03-03 at 7.44.19 AMWe’re thrilled to release a new template-based WordPress site, for Tom Ingrassia Productions.  Tom is a long-time friend and client, and this new site is his fourth brand revision.  We were able to create a new logo that truly speaks to his business and image, and incorporate it into a responsive pre-existing WordPress theme. Check out www.ingrassiaproductions.com!

Tom says: “Working in partnership with North Forty Road, I was able to develop a dynamic new image for my company–one that reflects the high quality programs that I offer. Scott and Shane listened to my needs/wants, captured what I wanted to achieve, and involved me in every step of the process. I have a site that I am very proud of!”

We’re happy to discuss your needs for branding and image, and to truly get to the heart of your business with the latest internet tools.  Contact us today for your free consultation.