Monthly Archives: August 2012

Two New Sites Released!

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Today we are happy to announce the release of two great new sites:

LaFrance Medical Aesthetics: A Bristol, CT – based company that provides high-quality cosmetic treatments that generate natural, subtle yet amazing results. LaFrance clients enjoy an upscale, comfortable environment and access to top treatments for a wide range of conditions. Their website reflects their culture of quality and their simple aesthetic of beauty. Plus it provides valuable information to potential clients and useful tools for scheduling appointments.

Rosie’s Laundromat: Rosie’s is a fresh take on an old idea – the laundromat reinvented for the modern world. Offering a full-service laundromat, with state-of-the-art washers and dryers, Rosie’s goes above and beyond other laundromats by also providing a great atmosphere and a concierge service for all your laundry needs. Rosie’s website reflects their spirit of fun, while also inviting customers to come check out their reinvention of the laundromat.

Congratulations to LaFrance and Rosie’s Laundry for launching their sites with North Forty Road!

NFR’s Communication Plan

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One of our primary goals at North Forty Road Web Studio is to be your trusted web advisors. To that end, we strive to provide a high quality web product that meets your needs. But we also strive to provide customer service and support so you never feel left out in the cold when you need help. Today, web sites are mission critical tools, essential to your business plan and success. We want to do our part to ensure your success.

In the weeks ahead, we also hope to improve our communications with you. We want to provide you with useful information and helpful tips to keep your business running well and to allow you to utilize the latest tools on the internet. At the same time, we don’t want to inundate our clients with needless email or anything that might be perceived as “spam.” We want to increase the value of your relationship with us, not detract from it.

So, here is our strategy for communicating with you:

  • We will continue to send out a monthly e-mail newsletter. This newsletter will be the only regular email we send out (excepting our billing emails, sent by our billing system based on your billing schedule) and we sometimes even take a month off. This means, the most email you will get from us is once a month. Sometimes, of course, there are special announcements that require us to send out an email to all our clients, usually regarding server status or a security concern. That is a rare exception to our once-a-month email rule.
  • We will publish a weekly blog newsletter, that will contain helpful tips and hints. This blog will be posted on our website for anyone to read. Our monthly newsletter will be composed largely of these blog posts.
  • Usually, our blog posts will be brief, one-item stories that are focused on something useful for your business. But occasionally we will write a more in-depth article to help you reflect more deeply on how you are using the internet to further your business goals.
  • Since we are increasing our blogging content while keeping our email newsletters low, we will post the blog updates through our LinkedIn and Twitter accounts. If you follow us on Twitter, you will always know when there is some fresh content on our blog.

We want to be your trusted web advisors. Please let us know if our communication is useful to you, or if you have other ideas on how we can more effectively fulfill our mission of meeting the internet needs of business.

New Site Release: Bristol Hearing Aids

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Bristol Hearing Aids

We’re proud to announce another new site release, for Joanne Cyr-Callaghan at Bristol Hearing Aids, a company serving the needs of people with hearing loss. Joanne has a growing business that needed a new, improved web site. Our custom design gave her a great look at a great price.

Our professional design team took cues from Joanne, and developed a site that is clean, modern, and simple, yet contains the vital information her clients and potential customers are looking for. We also are developing a mobile version so folks can find her business easily on the go.

Check it out at www.bristolhearingaids.com!

Themes vs. Custom Designs.

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When we started offering our clients WordPress powered sites, a lot of folks would say to us, “all WordPress sites look the same.” One of WordPress’s great features is the ability to change the look of a site with a new theme. But the ease with which a theme can be changed meant that a lot of WordPress sites opted to use a few of the good freely-available theme templates out there.

The truth is that we are able to bring any design to WordPress with completely custom designed themes. And we do. Custom designs have the primary advantage of giving your business the precise look you want online.

That said, theme templates are still a good option for many. Templates can be done quickly, and cost a fraction of what a custom site costs, because the bulk of the template work is already done. We offer a few of our own templates, ready to go, but we are also happy to help you install a template you find online at one of the many repositories.

If you have a web project that needs a quick solution at a low price, consider using one of our template products.

Preparing for the Fall: Ready for New Customers?

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The summer is a great time to reflect on your business and strategize new ways to meet your customer’s needs. But soon, Fall will be here. Are you ready to receive your customers and exceed their expectations?

Host an open house. If your business has an office, warehouse, factory, shop, or conference room consider hosting an open house. Such events bring customers into your space and invite them to see your operation from the inside. Open houses also provide an opportunity to connect with your customers in a more informal way, which can lead to a new understanding of your client’s needs.

Start a seasonal marketing campaign. Maybe it’s time to update your website or launch a Facebook page for your business. Perhaps you need to initiate an email campaign to reconnect with your customers. North Forty Road can assist your business to leverage the full marketing potential of the internet – so new customers find you and old ones stay in touch. As people return from the summer and settle in for the fall, now is a great time to reach out. To learn more about marketing packages we offer, click here.

Mobilize your site. Make sure your potential customers are finding you, wherever they may be. Already, a significant minority of web traffic is generated by mobile devices (cell phones, pads, etc.). In the next year or two, it is expected that the most web traffic will be done via mobile devices. Making your site accessible to customers on the go is a great way to expand your web site’s impact. Contact us to learn more about mobile options for your business.

Get Optimized. SEO is not a one-and-done affair. Make sure your site is getting ranked on search engines with regular attention to your site’s search optimization. Contact us to discuss simple and effective ways to improve your site’s “searchability.” Read about SEO here.

With the Fall comes Football, cooler weather, colorful leaves…and hopefully new customers for your business. Let us help you reach your goals this Fall and in every season. Contact us soon.