Ready for their 2012 catalog to be published, Century Tool and Design of Plantsville, CT, needed a website that would be basic in style, but would allow potential and existing customers a place to view their full catalog online. With world-wide customers, this online portal is an essential piece of their business.
We used a customized version of our “Basic-Clean” template here, with accents to match their catalog color scheme. The highlight of this site, however, is the PDF viewer on each catalog page. This allows the Century staff to replace individual pages throughout the year when products change through an easy-to-use online interface.
We also set up a complete Google Apps account for their entire staff for business email, saving them from multiple headaches previously experienced with Outlook Express.
Visit www.centtool.com and give it a test drive. We welcome your comments!
Website Checklist for 2012
2012 is only days away… is your business ready for a new year? Is your website up-to-date?
Here is a handy list of things to think about:
- Are your images current? (Still using that headshot from 2003?)
- Does the design of your site reflect the quality of your business?
- How current is your site text? (Still advertising a sale from last Spring?)
- Does your site look good on modern computers and mobile devices/phones?
- Does your website and print material match so that you are easily identified? (business cards, letterhead, mailings, etc.)
- Are there website features you’ve always wanted? (e-store, video, forms, photo gallery, events calendar etc.)
- How does your site do in a Google search?
- Is your website connected with your LinkedIn, Twitter, and Facebook accounts?
Many of these items are small housekeeping things, several that you can even do on your own. Need help? I invite you to be in touch for advice on how to make your site come alive, so that you can start 2012 with your best foot forward!